Read on to find out how the website voyeur can help you end all this madness
Hi, I'm Jonathan and I want to do ONE THING on this page. Help you make your website more effective at generating more business.
It’s a strategic decision in getting yourself in the public domain.
So it should be something you have spent time and money on.
Maybe it is your design, maybe you used an online template, maybe a friend or colleague helped you.
However you got online, what does it say about you right now?
If you have designed your own website (or got someone else to do it) it’s hard to be objective because you are so close to the action.
If you have ever lived with a clock that tells the wrong time you will know that it’s easy to “live with it.” An outsider will spot that the clock is wrong straight away and put it right.
Designing your own website is like that – you tend to “live with” the mistakes and problems. Your visitors and potential customers will be less forgiving.
Ahhh – that’s what most people do but friends and family aren’t exactly the best people to give impartial advice. They probably helped get you this far but they probably are unlikely to give you the kind of tough love that you now need. Helpful comments like "That's nice" are the last thing that you want.
Let's say you get advice from your local networking club or group. The group will have a webdesigner, who will both give you advice and sell you the solution. This is NUTS and in some industries - this is actually illegal.
Ahh the good old forum where people can hang around and insult each other in virtual anonymity. By the way - you do know that google LOVES forums and your asking what people think of your website - and their opinions will show up in google searches for your business for YEARS TO COME.
In the 21st century - It has become a national sport that we must have opinions on everything - even things we know little about. If you are serious about your business, you need to sidestep this game.
I have been self designing sites since 2001. My first embarrassing attempt is below. I have seen many trends and fashions come and go. But there is one thing that has remained constant. Your website is a SALES ENGINE rather than something that just sits there and looks good.
Below is my first embarrassing website (it's from 2001)
When I first started building my own sites, (It was in 2001 remember) I used to get really excited when I knew somebody had visited the site. Of course I knew nothing about them. But they were on my site, so they must be interested right? WRONG.
In truth, I had NO IDEA WHO these people were, how they got there, what they were looking for, what else they were interested in.
After a while, I got a bit paranoid about the whole thing. I imagined my website to be the cyber equivalent of one of those embarrassing spots that you get on the end of your nose. One that you know about, that everyone else can see but they don't mention.
But then I realised - after I learnt how to use a dictionary properly and layout graphics and text, that there are THREE main elements that make people hit the back button. The back button is the most clicked button on any browser by the way. I wanted to buck the trend.
The colour scheme and layout make it physically hard work to look for something.
The layout is confusing and the site is hard to navigate.
The site doesn't address or solve the problem or fear of the visitor in a way they can understand.
The first question I asked myself was - "Is this possible?" Is it possible to look at a website - for a slightly extended period of time and figure out of it was likely to be successful or not.
The questions kept being tweaked and changed - because all websites are different right? No wrong.
And that is to make the reader DO SOMETHING. To buy something, leave a comment, request a quote or watch a video. All websites should require people to do something.
And - with the success fragments I developed, it is actually very easy, to not only measure the site but to work out and prioritise areas for improvement.
After doing a few reviews - I called it a website review - when actually I realised that a) that is boring and b) what I am actually doing is spying on someones site. Remember from earlier when I said that I found it kind of strange when I knew someone was on one of my fledgling site. It's THAT feeling (only in reverse).
I am now making these success fragments available as part of a comprehensive website review service.
I will personally review your site using my 34 point success criteria. They are - winning ingredients I have been gathering since 2001. Your review will be recorded on video and sent to you confidentially. It's like being sat looking over my shoulder in a private room with the door locked. Just the two of us.
I only have a limited number of slots to do website voyeur sessions each week.
Previously, I have had to remove this page temporarily when demand is too great.
To get started with your video review - click the button below and fill in the pop up form.
I have been designing my own sites since 2001. (I showed you my embarrassing first effort earlier).
Away from working online, I have been a triathlete for over 20 years. I am a multiple Ironman finisher and a running coach. When not down the pool, road or track, I like punk rock, rap and rugby league.
You are likely to find me very direct and if you ask for me opinion, be ready for an honest answer. This is because if you hire me, for a website voyeur, it is in my interest that I give you the absolute best advice possible.
I don't say and do things to be smart and make you look dumb. (I have done all the dumb things you can possible imagine and then some more). I say and do things that will have as big an impact on your business as possible.
Sometimes the truth can be unpleasant.
What happens after I order?
After you have filled in the webform, you will be taken to the secure order form. Once your payment is cleared, I will send you an initial survey. These few questions are something only you as the business owner can answer. Once you answer these, it will be 5-7 days before your video is ready.
I disagree with your findings
To some extent, this is irrelevant. You don't have the chance to discuss what your customers think with them. Remember, I am your critical friend in this. My aim is to help you make your website more successful. Medicine that is good for us is seldom pleasant.
Can I discuss the findings with you?
Generally speaking no. My findings are based on fact - measuring your website against the success fragments. If you want to discuss the findings, you are welcome to go for my marketing voyeur session where we can discuss anything.
No - this is not possible. Remember - I am trying to replicate what a typical visitor will do - although I will be verbalising what I am thinking.
My advice is to get the site ready for public viewing - BEFORE you request a review. After all, you wouldn't be able to "run through a few things" with any other visitor. Make your site do the talking...
That's unfortunate. You should know that my aim isn't to embarrass you or make you look foolish. I have done all the foolish and stupid things you can possibly imagine...
No - and this is for a couple of reasons.
Firstly, it is unlikely that your local webdesigner or whoever will be as thorough and comprehensive as the success fragments that we use.
Secondly, my experience is that trying to unpick what somebody else has done usually takes longer in the long run.
Finally, as with all my products and services, if you aren't going to do what I tell you, I would prefer it if you didn't order. Likewise, if you are "comparing" what I said to somebody or something else, please save your money and go and spend it all with the other guy.
Sorry no - your site must by live on the internet to be suitable for the voyeur. If I find a 404, password protected site, coming soon or partially built site, that's what will be measured against the success fragments.
P.S.:: Remember - that as soon as ANY webpages go live, google is on them quicker than quick. These pages are there forever - regardless of you deleting them. My suggestion is to get feedback on how they are looking sooner rather than later.
Copyright - Sharp End Training Ltd.